Smashing Pumpkins frontman Billy Corgan will use next week’s South By Southwest as a springboard to announce the band’s latest album, Oceania, which promises to be a “full online experience.”
“Our aim is to turn the ‘social’ into a new way to experience an album,” Corgan told Mashable. “By taking the medium one step further we will create an experience with Oceania online and off-line that transcends the single and the single mentality in all ways.”
Corgan plans to outline his vision of the album (plus the release date) during a session moderated by Altimeter Group Principal Brian Solis.
Corgan says that the Pumpkins plan to “[bring] back the album experience through fan engagement in a whole new way with Oceania.” He added that the band is, ‘Working closely with Superfans as gatekeepers to help interaction on a fan-to fan level by promoting their Smashing Pumpkins related blogs and enlisting their help in maintaining a few official Smashing Pumpkins social media sites.”